Reframing the adventure
POW EU asked us to create a mobility campaign for all European countries, encouraging people to travel to the mountains in a sustainable way this winter, either by train, bus or carpooling. With plane travel being the primary cause of CO2 emissions for winter sports, taking a train over a domestic flight can reduce emissions by 84%.* (*Our World In Data).
We discovered that our target audience’s travel experiences are usually defined by stress, impatience and frustration — which is at odds with skiers and snowboarders’ laid-back, adventurous attitude to life. Why wait until you’re on the slopes to start enjoying yourself? We landed on the concept of reframing the journey as part of the adventure.
‘Reframe’ became our keyword, and highlighting the diverse landscapes seen through the window frames of trains, buses and carpools on their journeys to the slopes was our guiding visual. We paired this with a bold and dynamic color palette, a mash of typographies to get the heat racing, and a tone of voice that spoke to our audience on their level without judgment.
Inside Noise Studio
We’re Hiring (Remote): UX Designer & Brand Designer
We are looking for an extremely talented brand and digital designer with solid brand knowledge to join our team. Our mission is to grow our team with the best thinkers, most talented creatives and most curious minds — no matter their background or discipline. We are always looking for the person, not the job description. If you feel you’d like to join our team, we’d love to hear from you. You may be exactly what we are looking for… we just don’t know it yet.
Check out our job descriptions and learn more on our blog.
Noise Newsletter #32. We want to explore new movements in digital design and feed you with inspiring articles, visuals and conversation about sports tech, user experience & design — now and in the future. Sign up for our newsletters on www.noisestudio.co.
We are not for everyone. And that’s a good thing.
Noise Studio is an international creative agency working at the intersection of digital and branding. We create unexpected design solutions for some of the most exciting names in sports, outdoors and sustainability.
🖥️ www.noisestudio.co | 💌 hello@noisestudio.co
